A women's preloved-fashion marketplace inside the Dubizzle / OLX Group portfolio. My role: the atomic pattern library, the brand identity, and the end-to-end mobile UX. Live across Spain, Bulgaria, Romania, the UAE, Portugal, Colombia, and Australia.
Shedd — preloved fashion marketplace, OLX Group
Shedd — the women's preloved fashion marketplace, built inside the Dubizzle / OLX Group portfolio.
Introduce the most vibrant preloved-fashion app on the market. Celebrate style and body diversity. Encourage consumers to reduce fashion waste by buying and selling clothes, shoes, and accessories from like-minded women near them. Shedd's purpose: make better use of the world's possessions.
A startup women's marketplace differentiating from classifieds with built-in pick-up and delivery between seller and buyer — across seven markets at launch.
Shedd needed modular building: a pattern library, a style guide, and a design system aligned to a shared vision of brand voice, visual style, and behavior. To reimagine the brand, every team member was asked: "If Shedd were a person, what would her personality be like?" Six strong points surfaced — accessible, feminine, fun, vibrant, unique, humble.
Shedd brand exploration — six personality words
Brand exploration — if Shedd were a person, what would her personality be like? Accessible, feminine, fun, vibrant, unique, humble.
I delivered the full atomic pattern library after a 4-day sprint workshop on transferring brand values into a living style guide. The Shedd character sat on top of it — making the system speak in the brand's voice, not just look like it.
Shedd design system — atomic foundations
Design system pattern library — atomic foundations.